The Matcha Journal
MATCHA, EXPLAINED.
Simple recipes. Useful answers. A few things worth saying about matcha.
Benjamin TurnerFounder, Japanese Matcha ·
MAKE YOUR NEXT CUP.
Make it at home
Strawberry Matcha Latte. You Should Still Taste the Tea.
The pink layer looks good. You should still taste the matcha once you stir it.
Read the articleMake it at home
Your Café Matcha, Without the Café Queue.
For the iced matcha you want before work. Start with one recipe you can repeat.
Read the articleA FEW THINGS WORTH SAYING.
Read the label · Opinion
Sugar First. Matcha Third. Read That Again.
In McDonald’s matcha powder ingredient list. Yes, the powder.
Read the articleThe grade debate · Opinion
Your Oat Milk Can’t Read “Ceremonial Grade”.
Before you pay more for two words on a tin, try the tea in your actual drink.
Read the articleFor cafés · Founder’s view
The Matcha Photo Isn’t the Product.
A good first photo. A second order. I know which one I’d build a café menu around.
Read the articleTHE USEFUL STUFF.
Know your powder
How to Tell If Your Matcha Is Real
The ingredient list tells you more than the adjectives on the front.
Read the article
Fix your cup
Why Does Your Matcha Taste Bitter?
Before buying another tin, make one cup where you know the numbers.
Read the articleFor your café
What Does a Matcha Latte Cost a Café?
A cheaper bag doesn’t always give you a cheaper drink.
Read the article